Senior Communications Associate

POSITION DESCRIPTION
SENIOR COMMUNICATIONS ASSOCIATE

Juvenile Law Center fights for rights, dignity, equity, and opportunity for youth. We work to reduce the harm of the child welfare and justice systems, limit their reach, and ultimately abolish them so all young people can thrive.

Founded in 1975, Juvenile Law Center was the first nonprofit, public interest law firm for children in the country. As an advocacy organization we now use multiple approaches to accomplish our mission: legal advocacy, policy advocacy. youth-led advocacy, and strategic communications. Our strategies are interconnected. We pair impact litigation with policy advocacy and community organizing to push for lasting and transformative change. Our policy agenda is informed by—and often conducted in collaboration with—youth, family members, and grassroots partners. Our youth advocacy campaigns respond to legal and policy opportunities in the field. In all our work, we seek out strategic communications opportunities to enhance the work and to shape public opinion. We seek opportunities across the country to work where we can respond to identified needs in the community, build on local partnerships, leverage legislative and legal reform opportunities and create momentum for change.

We strive to ensure that laws, policies, and practices affecting youth advance racial and economic equity and are consistent with children's unique developmental characteristics and human dignity.

Position Purpose

Reporting to the Director of Communications, the Senior Communications Associate is an integral member of Juvenile Law Center’s communications and development teams and provides substantial communications and marketing support to the legal team. This person contributes to Juvenile Law Center’s strategic communications and development projects and supports the Director of Communications to ensure that all communications are maximized and fully integrated.

The Senior Communications Associate is responsible for implementing marketing strategies and digital engagement that supports Juvenile Law Center’s fundraising and legal advocacy work. This position is expected to stay up-to-date on digital and marketing best practices, create benchmarks for marketing and digital strategies, and maintain an analytics strategy to evaluate these efforts. This position is the primary project manager for digital and print deliverables and has hands-on involvement in Juvenile Law Center’s marketing across multiple departments, with oversight from the Director of Communications. The position is responsible for the day-to- day management of the website as well as the overarching website strategy.

This position requires a team player who is flexible and can multi-task, sometimes responding to immediate needs while still managing longer term projects. The Senior Communications Associate must have the ability to work collaboratively with staff and other stakeholders who have varying degrees of communications and/or digital fluency. This position supports the Director of Communications, Director of Development, and other staff.

 

Essential Functions (include, but not limited to)

• Support strategic communications (internal and external):

o Support the Director of Communications on communications strategies targeted at known and developing audiences.

o Attend monthly litigation rounds and monthly project meetings, as needed, and monthly project plenary to support the Director of Communications, Director of Development, and legal team to develop and implement communications strategies for new and ongoing projects.

o Support development communications by implementing various development, communications and marketing campaigns and projects.

o Contribute to multi-year strategic planning by assessing digital engagement strategies as part of broader strategic communications plan.

o Support Director of Communications on writing and editing marketing copy and provide proofreading support as needed.

o Support Director of Communications in the development and implementation of Juvenile Law Center’s new empathy and awareness campaign.

o Support Director of Communications in the rollout of abolition framework messaging.

• Provide general oversight of Juvenile Law Center’s brand and digital strategy:
o Manage Juvenile Law Center’s award-winning website: oversee technical assistance contract; project manage periodic upgrades and/or redesigns; advise on best use of website to support broader communications, development, and advocacy efforts.

o Oversee email marketing work; create and send emails  and implement ongoing email growth strategy.

o Ensure all marketing and digital strategies/projects/workflow/deliverables provide value to the Director of Communications, Director of Development, executive leadership, and align with business goals and objectives.

o When possible, advise administrative and legal staff on digital opportunities and/or best use of existing digital assets to support broader communications, development, and advocacy efforts.

o Project manage the creation of public-facing print and digital communications, such as: letter head, brochures, newsletters, emails, invitations, event promotion, flyers, and other print/digital communications collateral.

o Support the Director of Communications in social media strategy by providing social analytics, assisting with Instagram, running Facebook ads as needed, and participating in general social media work for department coverage on occasion.

o Steward brand strategy: ensure all public-facing communications adhere to all Juvenile Law Center brand standards; and communicate brand standards to all staff.

 

o Implement targeted marketing and digital strategies to support fundraising goals.

o Oversee Juvenile Law Center’s analytics strategy: develop regular analytics reports for internal use.

o Create some small graphics and visuals to support the work of Juvenile Law Center; oversee larger graphic design projects with outside consultants for all organizational assets.

 

Qualifications

  • College degree in related fields with three years of work experience  or four to five  years of experience in the field.

Required Skills

  • Demonstrated commitment to civil rights, racial justice, economic justice, and children’s rights
  • Commitment to our mission and vision
  • Strong writing skills
  • Familiarity with HTML and other WYSIWYG website models is a requirement
  • Fluency in email marketing
  • Basic Canva design capability; understanding of Illustrator for updates and small project is a plus
  • Highly collaborative, including ability to work effectively with external partners and internal colleagues; ability to build strong rapport and relationships; ability to work collaboratively alongside youth
  • Strong sense of professionalism, including ability to manage multiple deadlines; strong work ethic and commitment to see assignments completed thoroughly and timely; flexibility to pitch in when needed; willingness to learn new skills and improve existing skills
  • A commitment to racial equity, including: a dedication to expanding analysis and knowledge about the role that racial inequity plays in our society and a commitment to building or deepening commitment to racial justice work.
  • Ability to integrate understanding of racial equity concepts into work projects by addressing structural implications and disproportionate impacts of laws, policies, and practices

 

Additional Skills and Experiences Preferred

  • Pardot/Salesforce knowledge
  • Drupal knowledge
  • Adobe Suite knowledge
  • Ability to apply an abolitionist framework to messaging
  • Insights into the justice and child welfare systems that bring a new perspective to Juvenile Law Center, which may be based on personal experience in the system, personal experience as a member of a historically oppressed group, and/or deep knowledge of a relevant body of law

Note: Juvenile Law Center has a commitment to professional development and will actively support candidates in further developing their skills in these areas.

 

Responsibility Level

This position will report to the Director of Communications.

 

Salary

Salary is commensurate with experience. The minimum starting salary for this position is $54,200.

Juvenile Law Center offers excellent benefits, including employer paid health, dental and vision insurance for employees and their family, short- and long-term disability and life insurance, and employer contributions to 403b retirement plans. Paid time off includes fifteen (15) vacation days, five (5) personal days and twelve (12) sick days. Juvenile Law Center is closed for twelve holidays and for the week between Christmas and New Year’s Day.

 

Office Location

This position can be remote or located in Philadelphia. Juvenile Law Center’s office is open to use only by employees who are fully vaccinated for COVID-19. Individuals working remotely are expected to travel to Philadelphia on a regular basis to be determined based on the needs of the position as identified by the individual’s supervisor and the needs of the organization. All remote working employees are expected to travel to Philadelphia a minimum of once every other month.  This position may require some additional travel in Pennsylvania and to other states where Juvenile Law Center has active litigation.

 

COVID-19 Policy
At Juvenile Law Center, we believe that we must do all that we can to protect the safety, health, and well-being of employees, youth advocates, guests, our communities, and others with whom we interact. All offers of employment are contingent on the candidate showing proof of being fully vaccinated against COVID-19 to pass the pre-employment requirements. Individuals in need of an exemption from this policy due to medical reasons, or because of a sincerely held religious belief, may request an exemption from this policy. Accommodations will be granted if they do not cause Juvenile Law Center undue hardship or pose a direct threat to the health and safety of others.

 

Application Process

Round 1: Submit your application by completing this form and email a single PDF containing your resume, list of three references and a writing sample to hr@jlc.org. Applications will be accepted until the position is filled.

Round 2: Candidates will be invited to schedule a 45-minute video interview with members of the hiring team.

Round 3: Finalists will be invited to two 45-minute interviews with members of the hiring team and staff from the relevant departments for the position. Following this round of interviews, candidate references will be checked.

 

Equitable/Inclusionary Hiring Practices

Juvenile Law Center’s mission is to advocate for rights, dignity, equity, and opportunity in the child welfare and justice systems. The diversity of our staff is critical to fulfilling this mission.

Juvenile Law Center seeks to minimize bias and the impact of structural racism in the fields we work in within our hiring practices. To that end, we focus on relevant skills and experience, and aim to de-prioritize information that can allow for implicit bias.

Juvenile Law Center is committed to advancing equity both internally and in our advocacy work. We recognize the urgency and necessity of actively building and supporting diverse leadership at Juvenile Law Center and in the field more broadly. We are committed to actively recruiting and hiring from communities most impacted by our work. Applicants working to advance equity and who identify with these impacted communities are strongly encouraged to apply and self-identify during the application process. 

Juvenile Law Center is committed to cultivating an inclusive space that affirms and celebrates the backgrounds, learned and lived expertise, whole identities, and individual perspectives of our staff. We are committed to the diversity of our staff as it pertains to race, color, ethnicity, class, sex, marital or parental status, gender identity or expression, sexual orientation, size, disability, religion, national origin, and/or child welfare or juvenile or criminal justice involvement, including prior record of arrest, adjudication, or conviction. Applicants of all backgrounds and experiences are encouraged to self-identify during the application process.

Juvenile Law Center is an equal opportunity employer.